The annual TEA/AECOM Theme Index and Museum Index, the definitive annual attendance study for the themed entertainment and museum industries, has been published.
Theme park numbers for calendar year 2013 show substantial growth internationally, with the top North American parks surpassing pre-recession days, water parks emerging in Latin America, Asia continuing to surge forward and the Middle East resuming development activity. Globally, the top theme park operators posted attendance growth of 5.4 percent overall, and the top 25 theme parks grew at a similar rate of 4.3 percent. The top museums also performed well, up over 7 percent internationally.
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Published by the Themed Entertainment Association (TEA) and the Economics practice at AECOM, this report is available free on the AECOM website at http://www.aecom.com/themeindex and on the TEA website at http://www.teaconnect.org/pdf/TEAAECOM2013.pdf. It will also be distributed in a print version and Chinese-language translation at the IAAPA Asian Attractions Expo in Beijing, June 17-20.
|John Robinett, AECOM|
Some key figures from the report:
- 377 million visits to attractions run by the top 10 global theme park groups, up 5.4 percent
- 215 million visits to the top 25 theme/amusement parks worldwide, up 4.3 percent
- 135 million visits to the top 20 North American theme/amusement parks, up 2.7 percent
- 117 million visits to the top 20 Asian theme/amusement parks, up 7.5 percent
- 106 million visits to the top 20 worldwide museums, up 7.2 percent
- 75 million visits to the top 20 European museums, up 4.6 percent
- 58 million visits to the top 20 European theme/amusement parks, flat
- 58 million visits to the top 20 North American museums, up 1.6 percent
- 53 million visits to the top 20 Asian museums, up 27.6 percent
- 27 million visits to the top 20 worldwide water parks, up 9.3 percent
|Christine Kerr, TEA|
Full report available at: http://www.teaconnect.org/pdf/TEAAECOM2013.pdf and http://www.aecom.com/themeindex
Brian Sands, vice president, Economics, Americas, AECOM
|Brian Sands, AECOM|
“Latin America’s top theme/amusement parks saw 13.7 million visits in 2013, representing growth of 3.8 percent or 500,000 visits - good given the slowing of the Latin American economies, though it must be acknowledged that on a same park basis, growth was only about 1 percent.”
- The Magic Kingdom at Walt Disney World in Florida grew by nearly 6.0 percent, maintaining its position as the most visited theme park in the world with a total of 18.6 million visits.
- The opening this year of Transformers™: The Ride 3-D at Universal Studios Florida pushed attendance up significantly to an estimated 7.1 million visits in 2013, an increase of 14.0 percent.
- Attendance at Disney California Adventure increased in 2013 by 9.5 percent to reach an estimated 8.5 million visits, driven by the continued strong appeal of Cars Land.
- Both Cedar Fair and Six Flags identified season passes as major drivers for growth in their attendance in 2013.
Chris Yoshii, vice president, Economics, Asia-Pacific, AECOM
Beth Chang, regional director Economics, Asia-Pacific, AECOM
|Chris Yoshii, AECOM|
- Fantawild is number 9 on the Top 10 worldwide operators list after opening three new
- Seoulland made it to the Top 20 Theme/Amusement Parks Asia-Pacific list for the first time, thanks to an attendance increase of 8 percent.
- Chimelong Group opened its new destination theme park and resort Ocean Kingdom in Zhuhai, China, receiving huge crowds.
- All eyes are on Shanghai, as the much-anticipated late-2015 opening of Shanghai Disneyland approaches.
Jodie Lock, senior analyst Economics, Europe, AECOM
- Merlin Entertainments, operator of just over one-third of the top 20 European parks, performed extremely well in 2013, especially its U.K. parks.
- Europa Park has moved up to the position of second-most-visited theme park in Europe, in place of Walt Disney Studios Park. Europa Park boosted attendance by 6.5% while attendance at the two Disney parks near Paris declined by 6.9% - illustrating the north/south divide in economic recovery.
- An appetite for development has returned in the Middle East, particularly the U.A.E.
- Dubai’s selection to host the 2020 World Expo is also triggering a new wave of development.
- Another emerging economy to watch is Russia.
Linda Cheu, vice president, AECOM
- London's museums enjoyed a surge credited to the attention focused on the city during the Olympic Games the previous year.
- Reina Sofia Museum in Madrid, Spain, saw a 23.8-percent attendance increase from a record 732,339 visits to the Salvador Dali exhibition.
- In Los Angeles, The California Science Center posted a 31.5-percent attendance increase due to its new acquisition, Space Shuttle Endeavour.
- Double-digit attendance jumps at museums in Asia for 2013 can be credited either to a popular exhibit, or to significant renovations that produce a visitation surge on reopening.
The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. TEA represents some 8,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in some 1,000 firms in 40 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE conference (Story, Architecture, Technology, Experience). TEA produces a variety of print and electronic publications, including the annual TEA/AECOM Theme Index, TEA Annual & Directory and Thea Awards Program. Visit http://www.TEAconnect.org.
AECOM is a global provider of professional technical and management support services to a broad range of markets, including transportation, facilities, environmental, energy, water and government. With approximately 45,000 employees around the world, AECOM is a leader in all of the key markets that it serves. AECOM provides a blend of global reach, local knowledge, innovation and technical excellence in delivering solutions that create, enhance and sustain the world's built, natural, and social environments. A Fortune 500 company, AECOM serves clients in more than 150 countries and had revenue of $8.0 billion during the 12 months ended March 31, 2013. More information on AECOM and its services can be found at www.aecom.com.
For additional figures and analysis of global theme park attendance, links to previous editions of the TEA/AECOM Theme Index and Museum Index are available on the TEA blog.
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