|David Willrich, DJ Willrich Ltd.|
The theme of the day was "Experience," and all presentations focused on creating or maintaining the quality of Experience. Craig McIntyre got the session moving with an introduction to Ferrari World and Yas Waterworld, followed by Kevin Johnson of WS Atkins who gave an informative insight into creating Yas Waterworld and the story on which it is built.
Kile Ozier took us outside Ferrari World and considered the creative process as a whole and the factors that all got together to create an exciting guest experience. Following a short break, economic analyst David Camp of D&J International Consulting gave some insight into current market trends.
Martin Valentine gave a very informative study on an experience of a different type, lighting. He looked at how lighting in general is being properly addressed in Abu Dhabi with a desire to improve the general quality and reduce light pollution to improve not just individual buildings but the general experience of driving around the capital of the UAE.
Following lunch, attendees were able to take a quick tour of Ferrari World followed by a formal tour of Yas Waterworld, before retiring back to Dubai for a mixer and dinner.
Farah Leisure for hosting the event, and to EME Board member David Gray of Oasis Enterprises LLC for all his hard work in bringing together the speakers.