This groundbreaking event will bring top industry thought-leaders and senior leadership professionals together to exchange in-depth information about how to use your company's story to build success. This annual gathering offers the latest information on how to define your company's story, embrace your company's unique qualities, or reinvent your story altogether from world-renowned experts and industry leaders. Attendees will get real-life examples of how to use storytelling to provide unforgettable guest experiences.
TEA Special Rate
This year, a special registration rate of $625 is being offered to all Themed Entertainment Association members. Simply use code: COSTUME to secure the $50 savings. Click here to register.
Opening Keynote Address featuring Roger Gould
Chief Creative Director, Theme Park Division, Pixar Animation Studios
Gould will share the amazing story of how to make an emotional connection with guests while bringing beloved movie characters and themes to life in theme parks.
Read his story from the January 2014 issue of Funworld.
Breakout Sessions Announced
These one-hour breakout sessions will provide in-depth information about how to leverage your story to build your business. Participants will be able to select the session that provides information based on their own business objectives. The breakout sessions include:
Defining Your Story
If you are just beginning to determine what story your facility can develop that will create unique customer experiences, then this session is for you.
Keith James, Chief Executive Officer, Jack Rouse Associates; TEA past president
Jim Pattison, Jr., President, Ripley Entertainment Inc.
Embracing Your Story
In this session, participants will hear from seasoned industry professionals about how to embrace the history, culture and the physical aspects of your facility to create a more powerful guest experience and leverage that story to increase bottom line success.
Will Morey, President & CEO, Morey’s Piers
Vivian Lee, Executive Director, Sales and Marketing, Ocean Park Corporation
Reinventing Your Story
This session focuses on how to develop a renewed sense of mission that will help you rebrand your message and your market. This will provide all the details to change direction and capitalize on new opportunities.
Cynthia Mamon, Chief Operating Officer, Enchanted Kingdom Philippines Inc.
Michael Warburton, Brand Manager, San Diego Zoo Global
Updated Schedule of Events
During the IAAPA Leadership Conference 2014, you will have access to exclusive facility and behind-the-scenes tours that provide an insider’s view of how some of San Francisco's most successful attractions operate. You won't want to miss:
Six Flags Discovery Kingdom
Learn first-hand how Six Flags Discovery Kingdom combines marine life, wildlife, and wild rides into a one-of-a-kind theme park.
|Audrey O'Connell. (Photo: Phil Hartley)|
New video has just been added to the website! - Learn why the Exploratorium has been characterized as "a mad scientist's penny arcade, a scientific funhouse, and an experimental laboratory all rolled into one." Moderator: Audrey O'Connell, Audrey O'Connell & Associates
Santa Cruz Beach Boardwalk
See how this family operated Boardwalk has been thriving for more than 100 years as they manage their ongoing efforts to manage vintage and modern attractions.
San Francisco Zoo
Learn how the San Francisco Zoo's unique partnership with the City of San Francisco has resulted in a successful and beloved attraction. Also, hear how the zoo has overcome adversity and continues to reinvent their story.
Connect with colleagues and industry leaders and hear real-life examples of how facilities turned their history and challenges into renewed vision, reinvention strategies and unforgettable guest experiences.
Click here to register.