Wednesday, September 11, 2013

SATE '13 overview: Program, schedule and speakers. Oct 3-4 at SCAD Savannah.

SATE co-chair Aram Ebben
The SATE '13 conference committee, chaired by Aram Ebben of exp, and Stefan Lawrence of Stefan Rules! has confirmed the speakers for this year's program, with the theme, "What's Next". The annual design conference, organized by the Themed Entertainment Association (TEA), is hosted this year at the Savannah College of Art & Design (SCAD) in Savannah, Georgia, Oct 3-4.

SATE '13 is presented by Christie®.
DAY-by-DAY SCHEDULE: scroll down, or click here.
REGISTRATION: click here.
HOTELS: click here.

Thursday, October 3
Donald Marinelli Keynote Address
SATE co-chair Stefan Lawrence
Don Marinelli (founder, ETC, Carnegie Mellon University) will deliver a shot across the bow – a challenge to us as an industry to engage in what he calls “whole brain” thinking. When we go beyond
Don Marinelli
the old left brain/right brain paradigm, we can harness a more complete understanding of the intersection between art and technology.

Adam Bezark (The Bezark Company) presents this lively, entertaining segment about where storytelling is headed in our modern age. An amazing range of story minds, from inside and outside the experience industry, are joining us to discuss such topics as:
  • Tools You Can Use - We’ll explore new and classic tools for strengthening the stories your projects... whether you’re creating a dark ride, a museum exhibit or a looping wooden coaster.
  • Storytelling Technology - How are storytellers using new software to craft complex, interactive and engaging stories and new formats?
  • Where do we go from here? - The market for storytelling is exploding into areas never imagined. Where is story heading, and how can you be part of the journey? 
  • Storytelling speakers include Mark Caro (Chicago Tribune), David Misch, Chris Huntley (Write Bros.) and Asa Kalama (Walt Disney Imagineering). 
Al Cross (PGAV Destinations) curates this segment about the state of architecture and its role in the themed entertainment world.
Jonathan Douglas
  • Creating an Attraction is Like Making A Great Movie - Jonathan F. Douglas (VOA Associates) discusses how architecture can be used to tell great stories. By encouraging audience engagement and interpretation, narrative spaces can create deep, meaningful experiences. 
  • Delivering Story: Architecture’s Role - This roundtable discussion focuses on the ways in which architecture can deliver story without overwhelming it. How much of the backstory needs to exist in studs and drywall? What is the architect’s role in determining the balance? 
  • Cecil Magpuri of Falcon's Treehouse will talk about the balance of creative design and architecture in a project and the ingredients of a great collaboration.

  • Chuck Hoberman, inventor of the Hoberman Sphere, will discuss transformable design and adaptive building technology.
  • SCAD & WDI - Josh Lind of the SCAD Collaborative Learning Center, David Stofcik (Walt Disney Imagineering Architect) and SCAD Student/WDI intern Shelly Martin will talk about the college's work in which students contributed ideas to real-world Disney projects.

Opening night reception… stay tuned for details

Friday, October 4
Mk Haley (Disney Research) brings us a segment all about the exciting advances in technology that are enabling us to create richer entertainment experiences.
Mk Haley
  • The Death of Halogen and the Rise of Coherent Light - Paul Kent and Chris Conte of Electrosonic leads this discussion about recent advances in lighting and projection technology and how they can be applied in new and creative ways to the world of themed entertainment. Speakers will include Bryan Boehme of Christie and others TBA.
  • The Now and Next in Interactive Technology - This session explores the exciting new world of interactive experiences made possible by new technology. How are these new opportunities being
    Joshua Jeffery
    exploited to create genuinely great guest experiences? What are the challenges inherent in providing intimate, personal experiences on a theme park scale? Produced by Jason Hintz Llopis, the session will include Mark Gilicinski (MobileXpeditions), Joshua Jeffery (Warhol Museum) and Asa Kalama (Walt Disney Imagineering).

Phil Hettema (The Hettema Group) leads this segment dedicated to the experience – the result of storytelling, architecture and technology all coming together.
Dave Cobb
  • Cosplay Colonists - Dave Cobb (Thinkwell) explores the ways in which fans creatively express themselves through role-playing and user-generated experiences. Increasingly, fans are not content to merely consume the things they love, but desire to live out their fantasies in the real world, leading to intersections of audiences and destinations that have never before existed. 
  • Creating Meaning Together - Jake Barton (Local Projects) talks about creating genuine meaning in collaborative public spaces. From the 9/11 Museum to Storycorps, Local Projects has focused on engaging audiences through emotion and technology. This session will examine how new ways of interacting with technology is impacting how we tell stories together.
Liz Gazzano
Pixar: A Culture of Collaboration - Keynote Address
In the closing keynote, Roger Gould and Liz Gazzano let us inside the world of Pixar. They’ll discuss how Pixar fosters a culture of collaboration among its many departments, and how they work with Walt Disney Imagineering to create attractions that seamlessly step off the screen and into the real world.


(SATE '13 schedule - subject to change)


WEDNESDAY - OCT 2 Attendee Arrivals
  • 4:30 PM Speaker rehearsals (day one speakers)
  • 6:30 PM Informal networking at a location TBD
  • 7:30 8:30 Add'l Speaker rehearsals
  • 7:45 AM 8:45 Breakfast at the venue
  • Program Start 9:00 AM 9:15 Welcome remarks
  • 9:15 AM 10:15 Morning presentation - Story
  • 10:15 AM 10:30 Coffee break
  • 10:35 AM 12:00 Mid-morning presentation
  • 12:0l PM 1:15 Lunch break - location TBD
  • 1:20 PM 2:20 Day One Keynote - Don Marinelli
  • 2:25 PM 3:25 Afternoon Presentations - Architecture
  • 3:30 PM 3:45 Coffee & snack break
  • 3:50 PM 5:30 Afternoon Presentations
  • 6:45 PM 7:45 Hotel pickups - transport to Habersham Hall
  • 7:00 PM RECEPTION HOSTED BY SCAD -  HABERSHAM HALL (Savannah's old jailhouse) 235 Habersham Street
  • 7:45 AM 8:45 Breakfast
  • Program Start 9:00 AM 9:15 Welcoming remarks
  • 7:30 AM 8:30 Speaker rehearsals (day 2)
  • 9:15 AM 10:15 Morning presentation  - Technology
  • 10:15 AM 10:30 Coffee break
  • 10:30 AM 12:00 Mid morning presentation
  • 12:01 PM 1:15 Lunch break - location TBD
  • 1:20 PM 3:30 Afternoon Presentations - Experience
  • 3:30 PM 3:45 Coffee break
  • 3:50 PM 5:00 Closing keynote: Pixar presentation with Liz Gazzano & Roger Gould
  • 5:00 PM 5:30 PM Q & A with Pixar

SATURDAY - OCT 5 optional post-events
  • 9:00 Noon SCAD invites you to tour their facilities
  • SATE 2013  adjourns